A love monkey runs amok

I talked about product placement in my previous blog post Product placement turns movies into music videos and yesterday I read an article regarding a new TV-serie called Love Monkey. So what is the connection I hear you think. Fear not I will answer all your questions.

Love Monkey is what must be described as the lazy mans Idol. In the show Idol we could see a select group of untried people compete for a record deal. But the music companies behind the show had no way of knowing if their future albums would sell and even how it would sound before hand. they had no way of knowing the winners marketability beforehand. A lot of question marks so to speak and enter Love Monkey.

The show is a hybrid between a regular serie like Sex and the city and a reality show much like Pop star or Idol. The big difference here is that the artist exposed has already been discovered by Sony (who is behind the show). So the show is in reality only a long commercial for one of their more unknown artists. And with a script the TV companies doesn't have to worry about the human factor either with no ad libs and no surprises. A show where everyone is a winner. Or are they? Do we really need a show that in reality is a thinly veiled commercial made with the sole purpose of making us buy a record? Eventhou the concept of a tv-show for the only purpose of selling a product isn't in any way new this marks an important step for a music industry in change.